The Campaign

We produced a brand poster based on the slogan “new encounters in art and culture”. There are all kinds of things. Nothing is the same. So, a new encounter between two things is sure to create something new. A new encounter has the potential to smash and destroy, the potential to fuse and create new forms. We can make progress only through these encounters.

Creative Execution

We expressed the concept “New values are born of new encounters” using moiré effect. By combining differing patterns, we gave birth to completely new shapes. We printed on both the front and back sides of tracing paper to express the merging of graphic designs. This was displayed at each of the art galleries, museums and halls belonging to the Foundation, in a manner that the designs could be seen overlapped in translucent form.

Indication of how successful the outcome was in the market

Tokyo is a city that mixes together an immense variety of art and culture transcending time and place. We have succeeded in highlighting the significance of the public interest incorporated foundation’s efforts to provide the residents of and visitors to Tokyo with the city’s diverse art and culture through a network of art galleries, museums, and performance halls.