Title | NEW ENCOUNTERS IN ART & CULTURE |
Brand | TOKYO METROPOLITAN FOUNDATION FOR HISTORY AND CULTURE |
Product / Service | N/A |
Category | G05. Motion Graphics Design & Animation |
Entrant | TOKYU AGENCY INC. Tokyo, JAPAN |
Idea Creation | TOKYU AGENCY INC. Tokyo, JAPAN |
Production | COSMICLAB Osaka, JAPAN |
Production 2 | RISSI INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Koki watanabe | Tokyu Agency inc. | Creative Director |
Daisuke Kawahara | Tokyu Agency inc. | Strategic Planning Director |
Toshiki Takano | Tokyu Agency inc. | Planner |
Izumi Takara | COSMICLAB | Producer |
Colo Miuller | COSMICLAB | Director |
Erik Luebs | COSMICLAB | Sound Designer |
We produced a brand poster based on the slogan “new encounters in art and culture”. There are all kinds of things. Nothing is the same. So, a new encounter between two things is sure to create something new. A new encounter has the potential to smash and destroy, the potential to fuse and create new forms. We can make progress only through these encounters.
We expressed the concept “New values are born of new encounters” using moiré effect. By combining differing patterns, we gave birth to completely new shapes. Video ad was shown at the Tokyo Metropolitan Government building, on outdoor LED screens, YouTube and the Foundation’s official homepage.
Tokyo is a city that mixes together an immense variety of art and culture transcending time and place. We have succeeded in highlighting the significance of the public interest incorporated foundation’s efforts to provide the residents of and visitors to Tokyo with the city’s diverse art and culture through a network of art galleries, museums, and performance halls.