Title | 'MIST'ERY TRAIN |
Brand | WILLER TRAINS |
Product / Service | KYOTO TANGO RAILWAY /RAILWAY COMPANY |
Category | G02. Illustration |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Media Placement | DENTSU MEITETSU COMMUNICATIONS Nagoya, JAPAN |
Production | ADBRAIN INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Dai Kobayashi | DENTSU INC. | Creative Director |
Hiroyuki Kato | DENTSU INC. | Art Director |
Dai Kobayashi | DENTSU INC. | Copywriter |
Hiroyuki Kato | DENTSU INC. | Illustrator |
Ryohei Wada | ADBRAIN | Designer |
Shohei Nakajima | ADBRAIN | Producer |
Akio Matsuzono | DENTSU MEITETSU COMMUNICATIONS | Account Exective |
This railroad company runs the company of the long-distance bus. We created a picture book conveying charm of Kyoto Tango.We put it on the shelf of the seat of the long-distance bus from Tokyo to Kyoto. We can appeal charm of this area to a tourist of Kyoto without costing media. Moreover the long-distance bus will get on a bus at very long time ,so It is the situation that cannot but pick up a picture book because they have time very much. We planned to have the person traveling Kyoto go to some depths of Kyoto.The poster places it in Kyoto-city, too. We announced charm of Tango to a tourist of Kyoto.
In Kyoto tango mist is very deep, the many legends including an ogre and the dragon are still handed down. We made a picture book that called “Mist”ery train and introduced the “Mist”erious atmosphere of this area. We expressed all illustrations by ink-jet to express Mist.
A picture book, a poster had very good reputation and became the reprint.The number of the passengers achieved 105% compared with the previous year.