MOLLY.ONLINE

TitleMOLLY.ONLINE
BrandAEON FANTASY CO.,LTD.
Product / ServiceMOLLY.ONLINE
CategoryG03. Logo Design
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production J.C. SPARK Tokyo, JAPAN
Production 2 DENTSU CREATIVE X INC. Tokyo, JAPAN
Production 3 INVISIBLE DESIGNS LAB Tokyo, JAPAN

Credits

Name Company Position
Yoshinaka Ono DENTSU INC. Art Director
Sakura Kashiwazaki J.C.SPARK Designer
Naoki Yamaguchi DENTSU INC. Account Executive
Takuji Okamoto Dentsu Creative X Inc. Producer
Kouya Tamesue Dentsu Creative X Inc. Production Manager
Masayuki Noda Invisible Designs Lab. Music Producer
Yuichi Nakamura Invisible Designs Lab. Composer
Yudai Iwata Invisible Designs Lab. Composer
Narimasa Tsushima technicaland inc. Editor
Daisuke Morita Media City Inc. Mixer/MA
Roberta Janelle Stott freelance Narrator

The Campaign

“MOLLY” simply reflects the existing arcade brand, and “ONLINE” showing the service as an online service. “.ONLINE” designate a internet domain, then the naming itself becomes the URL. In the logo design, M stands for “crane”, O stands for “hole”, then the logo itself expresses a crane game. In this way, we created a logo connecting to all the information. That enabled efficient exposure of all the information within only 15 seconds CM.

Creative Execution

Internet crane game started from the end of March 2018. Since all the information is aggregated in the logo, The logo is always displayed for 15 seconds, Creating a CM that is fresh and has a very high cognitive efficiency. Cinema CM broadcasts at the 90 nation · 763 screens nationwide from the end of April 2018. TV commercials are airing from the end of May.

Indication of how successful the outcome was in the market

The easily imaginable logo was strongly required by client because more than half of users are from outside Japan, at the Internet crane game market is very global. Not only logical approarch we also added chic and cute design taste, which overwhelmed women's reluctance against the cheap image of the game. Within the first 2 months, we achieved 30,000 members, 60 million yen sales, 109% budget ratio.