EACH FLOW, EACH WAY

TitleEACH FLOW, EACH WAY
BrandDENTSU ADVERTISING AWARDS SELECTION COUNCIL
Product / ServiceTHE 70TH DENTSU ADVERTISING AWARDS EXHIBITION
CategoryB04. Posters
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production WORK UP TAKI Tokyo, JAPAN
Production 2 NISSHO Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi DENTSU INC. Creative Director
Haruko Tsutsui Freelance Copywriter
Kimiko Sekido DENTSU INC. Art Director
Kazuya Goto WORK UP TAKI CO. Designer
Ryota Takada WORK UP TAKI CO. Designer
Noriaki Tosaki NISSHO CO. Printing Producer

The Campaign

The advertisements express the companies’ intentions. Each company pushes themselves to aim higher, keeps polishing their products and technologies, and accumulates their energy. When the time comes, they release the energy to the world in a form of advertising. We presented such notion in shapes of waterfalls. Each fall is unique, expressing the ambition of each company. 

Creative Execution

Each posters were silk-screened and the falls were printed with three different hues of silver inks to create the depth and present the uniqueness.

Indication of how successful the outcome was in the market

- The exhibition was held at the entrance space of the Dentsu building in Tokyo from the 18th to 25th of July 2017. - The posters were displayed and distributed around the Dentsu building to promote the exhibition. - The total numbers of entries were 1422. - The total numbers of corporations entered were 450.