Title | YOU AND IMMUNE SYSTEM. EXHIBITION |
Brand | MEIJI CO., LTD. |
Product / Service | CORPORATE (STUDY OF LACTOIBATILUS) |
Category | B04. Posters |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Idea Creation 2 | BRAVO Tokyo, JAPAN |
Production | KAIBUTSU Tokyo, JAPAN |
Production 2 | D2C Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yusuke Shimazu | Dentsu Inc. | Creative Director |
Shunsuke Kaga | Dentsu Inc. | Creative Director |
Nao Arai | Dentsu Inc. | Copywriter |
Kaihei Ozeki | Dentsu Inc. | Producer |
Yusuke Kitani | Kaibutsu | Art Director |
Yuta Ichikawa | Bravo | Event Producer |
Satomi Hiwatari | Bravo | Event Producer |
Hironori Yamaguchi | D2C | Web Producer |
Taro Sugawara | D2C | Web Planner |
Leo Okamoto | D2C | Web Producer |
Ryota Izumiya | TAIYO KIKAKU Co., Ltd. | Movie Producer |
Ichiro Matsuda | TAIYO KIKAKU Co., Ltd. | Movie Producer |
Shota Kusayanagi | TAIYO KIKAKU Co., Ltd. | Movie Production Manager |
Haruna Nagamatsu | TAIYO KIKAKU Co., Ltd. | Movie Production Manager |
To make audience interested in immune cell groups inside your body, we created a bold visual icon. We challenged to draw every single details of the cells, that is very difficult to see even using micro scope, with each cells' function. We managed to stimulate the audience's interest for the unknown showing a micron world created by many very fine lines overlapping each other again and again.
With a unique miniature illustrator, we studied a number of materials under Meiji's research laboratory and doctors of medicine team's supervision, and produced 11 detailed and accurate illustrations of the main micro cells composing the immune function. Based on the illustrations, we designed the venue's whole art direction and advertising announcement. At the nearest station, Omotesando, we had station-jacking posters of the illustrations with bold compositional arrangement. As a result there were many people stopping in front of the pictures for its distinctive detailed world they have never seen before. We succeed to make interesting news beforehand.
Although the exhibition was held only 2 days in a very small gallery, it was a great success as we had over 4,700 visitors and the waiting queue took over 60 minutes at one point. The topic was on many medias including TV, newspapers and SNS. Not only immunity but also NK cell (immune structure's main natural killer cell) that is unusual to hear in everyday life, was a trending tweet during the exhibition. We also successfully contributed to immune educational activity.