Title | THE LIFE SAVING POT |
Brand | MANULIFE SINGAPORE |
Product / Service | MOSQUITO REPELLENT POT |
Category | F04. Innovation & Solution |
Entrant | TBWA\SINGAPORE, SINGAPORE |
Idea Creation | TBWA\SINGAPORE, SINGAPORE |
Production | SIXTOES TV Singapore, SINGAPORE |
Production 2 | EG+ WORLDWIDE Singapore, SINGAPORE |
Production 3 | EG+ WORLDWIDE Singapore, SINGAPORE |
Production 4 | CERAMIC HOUSE Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Gary Steele | TBWA\Singapore | Executive Creative Director |
Hagan de Villiers | TBWA\Singapore | Executive Creative Director |
Jimmy Neo | TBWA\Singapore | Creative Director |
Tattoo Yar | TBWA\Singapore | Creative Group Head |
Claudia Ribeiro | TBWA\Singapore | Senior Copywriter |
Claudia Ribeiro | TBWA\Singapore | Senior Copywriter |
Kenneth Choong | TBWA\Singapore | Senior Copywriter |
Weicong Chong | TBWA\Singapore | Art Director |
Nastasha Gotango | TBWA\Singapore | Account Director |
Ang Keqin | TBWA\Singapore | Planner |
Una Yoon | SixToes.TV | Agency Producer |
Una Yoon | SixToes.TV | Agency Producer |
Raul Davadilla | eg+ worldwide | Digital Retoucher |
Shee Bee Heo | Ceramic House | Illustrator |
The Life Saving Pot is the world’s first plant pot that stops disease-carrying mosquitoes from breeding at home.
Each Life Saving Pot is a marriage of tradition and technology coming together to solve an age-old problem. First, we worked with one of the oldest surviving wood-fired kilns in Singapore to handmake clay pots. Thanks to the labour-intensive, ancient process, the shape and glaze of each resulting pot is unique. Then, we worked with traditional ceramic artists to decorate each pot in paint containing a non-toxic insecticide that has been proven to repel up to 80% of mosquitoes. But each design has a hidden story: what simply appears to be traditional Ming-style designs from afar are revealed to be hundreds of dead mosquitoes on closer look.
The on-ground and online launch resulted in a 250% increase in social media engagement, the highest ever recorded for the brand. Many people across the region asked to purchase the pot, which led us to make the pot available for sale online and in nurseries in Singapore. And as the scourge of dengue and Zika are a serious problem throughout Southeast Asia, we are currently working with artists in Malaysia and Indonesia to create additional Life Saving Pots that are culturally-relevant to each country.