Title | NOC COFFEE CO |
Brand | NOC COFFEE CO |
Product / Service | COFFEE COMPANY |
Category | A01. Creation of a new Brand Identity |
Entrant | SUPERUNION Hong Kong, HONG KONG |
Idea Creation | SUPERUNION Hong Kong, HONG KONG |
Production | ARKAUNIS Hong Kong, HONG KONG |
Name | Company | Position |
---|---|---|
Andy Reynolds | Superunion | Creative Director |
Louisa Luk | Superunion | Designer |
Andy Reynolds | Superunion | Creative Director |
Claudia Li | Superunion | Client director |
Lucy Mcnally | Ogilvy | Photographer |
Oilver Goulden | NOC Coffee | CMO |
Benny Leung | NOC Coffee | Foudner |
We developed a brand positioning around the idea of curated simplicity. And ensured it was infused across every design touch point.
A brandmark was designed to express three coffee cups form different angles, suggestive of curation – and applied to a variety of collateral with a minimal design aesthetic. We created a bespoke art direction style, and shot an image library for social media, print and promotional use. Retail environments were designed to be sanctuaries of calm in the urban jungle. Meticulous attention to detail, use of white space and contemporary fittings come together to remove daily distractions, so customers can connect with the things that matter to them. A thorough identity guidelines was created to articulate the visual, and verbal personality for future brand growth. Finally, we encapsulated the brand philosophy into a notebook that customers could engage with
Wallpaper Magazine named NOC as No6 in The Worlds best coffee shops for design lovers. Our positioning and design solutions have given NOC a clear level of distinction in the saturated world of coffee shops – so much so the brand has expanded into 4 outlets with more planned before year end.