NOC COFFEE CO

TitleNOC COFFEE CO
BrandNOC COFFEE CO
Product / ServiceCOFFEE COMPANY
CategoryA01. Creation of a new Brand Identity
EntrantSUPERUNION Hong Kong, HONG KONG
Idea Creation SUPERUNION Hong Kong, HONG KONG
Production ARKAUNIS Hong Kong, HONG KONG

Credits

Name Company Position
Andy Reynolds Superunion Creative Director
Louisa Luk Superunion Designer
Andy Reynolds Superunion Creative Director
Claudia Li Superunion Client director
Lucy Mcnally Ogilvy Photographer
Oilver Goulden NOC Coffee CMO
Benny Leung NOC Coffee Foudner

The Campaign

We developed a brand positioning around the idea of curated simplicity. And ensured it was infused across every design touch point.

Creative Execution

A brandmark was designed to express three coffee cups form different angles, suggestive of curation – and applied to a variety of collateral with a minimal design aesthetic. We created a bespoke art direction style, and shot an image library for social media, print and promotional use. Retail environments were designed to be sanctuaries of calm in the urban jungle. Meticulous attention to detail, use of white space and contemporary fittings come together to remove daily distractions, so customers can connect with the things that matter to them. A thorough identity guidelines was created to articulate the visual, and verbal personality for future brand growth. Finally, we encapsulated the brand philosophy into a notebook that customers could engage with

Indication of how successful the outcome was in the market

Wallpaper Magazine named NOC as No6 in The Worlds best coffee shops for design lovers. Our positioning and design solutions have given NOC a clear level of distinction in the saturated world of coffee shops – so much so the brand has expanded into 4 outlets with more planned before year end.