Title | MEET VIA ENODEN! |
Brand | ODAKYU ELECTRIC RAILWAY CO., LTD. |
Product / Service | KAMAKURA & ENOSHIMA |
Category | B04. Posters |
Entrant | ODAKYU AGENCY Tokyo, JAPAN |
Idea Creation | ODAKYU AGENCY Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Masakazu Fuchigami | ODAKYU AGENCY INC. | Creative Director |
Sho Takita | ODAKYU AGENCY INC. | Art Director |
Yuki Chiba | tko Inc. | Art Director |
Yuki Chiba | tko Inc. | Designer |
Morinobu Adachi | ODAKYU AGENCY INC. | Account Manager |
Yu Komatsu | ODAKYU AGENCY INC. | Account Executive |
Haruna Kameoka | ODAKYU AGENCY INC. | Account Executive |
Jun Imajo | D-Cord | Photographer |
Taku Hatao | Mosh Inc. | Retoucher |
Satoshi Raijoh | tko Inc. | Producer |
Yoko Kaneko | Freelance | Copywriter |
Ayako Tsukada | Freelance | Stylist |
Taeko Kusaba | Freelance | Hair And Make Up Artist |
Makoto Yokoyama | Phoenix Ai Inc. | Casting |
Niina Endo | BOX CORPORATION Inc. | Cast |
We wanted travelers to not just go to famous spots in Kamakura, but to try a new way of enjoying their travels. We pushed the idea that people take the train and capture different “sounds” that can only be heard on the train in the Kamakura and Enoshima area with their smartphones. Everyone knows that there are many places to take beautiful photos along the Enoden Line, but we wanted to introduce a new way to have fun by capturing the sounds of the area. The target of this marketing campaign was women in their 20s and 30s who live in the Tokyo area. There are not only posters, but also promotional videos and an Instagram account dedicated to capturing the real sounds of Kamakura.
In order to promote going to the Kamakura and Enoshima area by train, there were two B1 sized posters beside each other inside several stations, as well as posters hanging in the train cars and advertisements on the monitors in the train as well. We also made sure to create posters that each have a different season, so that people can see what is appealing in the area year-round. The composition of the posters was designed to appeal to the target audience without distracting from the other information in the station.
·It was made 74 times in yahoo and other media. It was seen 440 thousand PV. ·New instagram followers has increased 185%. ·The video views on youtube are 200,000 times.