MEET VIA ENODEN!

TitleMEET VIA ENODEN!
BrandODAKYU ELECTRIC RAILWAY CO., LTD.
Product / ServiceKAMAKURA & ENOSHIMA
CategoryB04. Posters
EntrantODAKYU AGENCY Tokyo, JAPAN
Idea Creation ODAKYU AGENCY Tokyo, JAPAN

Credits

Name Company Position
Masakazu Fuchigami ODAKYU AGENCY INC. Creative Director
Sho Takita ODAKYU AGENCY INC. Art Director 
Yuki Chiba tko Inc. Art Director 
Yuki Chiba tko Inc. Designer
Morinobu Adachi ODAKYU AGENCY INC. Account Manager
Yu Komatsu ODAKYU AGENCY INC. Account Executive
Haruna Kameoka ODAKYU AGENCY INC. Account Executive
Jun Imajo D-Cord Photographer
Taku Hatao Mosh Inc. Retoucher
Satoshi Raijoh tko Inc. Producer
Yoko Kaneko Freelance Copywriter
Ayako Tsukada Freelance Stylist
Taeko Kusaba Freelance Hair And Make Up Artist 
Makoto Yokoyama Phoenix Ai Inc. Casting
Niina Endo BOX CORPORATION Inc. Cast

The Campaign

We wanted travelers to not just go to famous spots in Kamakura, but to try a new way of enjoying their travels. We pushed the idea that people take the train and capture different “sounds” that can only be heard on the train in the Kamakura and Enoshima area with their smartphones. Everyone knows that there are many places to take beautiful photos along the Enoden Line, but we wanted to introduce a new way to have fun by capturing the sounds of the area. The target of this marketing campaign was women in their 20s and 30s who live in the Tokyo area. There are not only posters, but also promotional videos and an Instagram account dedicated to capturing the real sounds of Kamakura.

Creative Execution

In order to promote going to the Kamakura and Enoshima area by train, there were two B1 sized posters beside each other inside several stations, as well as posters hanging in the train cars and advertisements on the monitors in the train as well. We also made sure to create posters that each have a different season, so that people can see what is appealing in the area year-round. The composition of the posters was designed to appeal to the target audience without distracting from the other information in the station.

Indication of how successful the outcome was in the market

·It was made 74 times in yahoo and other media. It was seen 440 thousand PV. ·New instagram followers has increased 185%. ·The video views on youtube are 200,000 times.

Links

Website URL