Title | MORIGANA |
Brand | MORINAGA & CO., LTD. |
Product / Service | MUSCLE FIT PROTAIN |
Category | C01. Digital & Interactive Design |
Entrant | MORINAGA & CO Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | MAZRI Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yasuji Katsuta | DENTSU INC. | Creative Director |
Shinnosuke Matsuyoshi | DENTSU INC. | Creative Director,Planner,Copy Writer |
Takeshi Kuroiwa | DENTSU INC. | Planner,Art Director |
Yuko Nakahashi | WEST COAST Inc. | Designer |
Takuro Nakamura | MAZRI Inc. | Producer |
Atsushi Tani | Freelance | Director |
Asuka Ikeda | MAZRI Inc. | Production Manager |
The image generator allowed people to post thoughts and opinions on social media with added “muscle”, and likewise gave muscles a way to express themselves. Protein is an important source of nutrition for people with muscles - in other words, everybody, not just bodybuilders and athletes.
Only Morinaga, a manufacturer found throughout Japan, could do this. We succeeded in reaching new customers such as light exercisers.
- Increase in Morinaga webpage visits in the month of the launch (September 2017) - Increase in monthly sales per store rate in the month of the launch (September 2017) - In particular, it was successful in acquiring new customers - the original purpose of the plan.