Title | STAR CHORUS |
Brand | STAR FLYER INC. |
Product / Service | CORPORATE |
Category | G04. Sound Design |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Media Placement | HAKUHODO INC. Tokyo, JAPAN |
PR | HAKUHODO INC. Tokyo, JAPAN |
Production | TAIYO KIKAKU Tokyo, JAPAN |
Production 2 | INVISIBLE DESIGNS LAB Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Taro Umemura | HAKUHODO INC. | Exective Creative Director |
Yuya Takiguchi | HAKUHODO INC. | Creative Director |
Koichi Kosugi | HAKUHODO INC. | Art Director |
Natsuki Akanuma | HAKUHODO INC. | Designer |
Genta Nakahara | HAKUHODO INC. | Technical Director |
Yutaka Tanaka | TAIYO KIKAKU Co.,ltd. | Producer |
Teppei Ohno | TAIYO KIKAKU Co.,ltd. | Producer |
Tomoaki Endo | TAIYO KIKAKU Co.,ltd. | Digital Director |
Kenjiro Matsuo | Invisible Designs Lab. Ltd | Sound Producer |
Yui Onodera | Invisible Designs Lab. Ltd | Sound Designer |
Ryosuke Kondo | TAIYO KIKAKU Co.,ltd. | Production manager |
Rina Kikuchi | TAIYO KIKAKU Co.,ltd. | Production manager |
Taishi Furukawa | TAIYO KIKAKU Co.,ltd. | Production manager |
Akito Sakaino | TAIYO KIKAKU Co.,ltd. | Film Director |
Sadaki Matsuda | Freelance | Director of Photography |
Minami Yahiro | TAIYO KIKAKU Co.,ltd. | Editor |
Rintaro Kozasa | TAIYO KIKAKU Co.,ltd. | Editor |
Akari Tatsumi | TAIYO KIKAKU Co.,ltd. | Mixer |
Ayami Fujiwara | TAIYO KIKAKU Co.,ltd. | Assistant Mixer |
Shinya Yoshida | MontBlanc Pictures Co.,Ltd. | Generative Motion Graphic |
Yasuhiro Kimura | homunculus Inc. | Web Designer |
Hiroshi Yamanaka | homunculus Inc. | HTML Author |
Ryo Ikeda | Freelance | WebGL Developer |
Masatoshi Nakagawa | quod,LLC | PR director |
Yurika Hotta | Material Inc. | PR director |
<TARGET> STARFLYER’s main target is the business athlete, who is always swamped with work. People can perpetually be online in Japan today, which is accelerating the situation. <IDEA> We produced modern ambient music to reduce cabin flight sounds, which no other airline had ever addressed, tailoring it as much as possible to provide relaxation, and introduced it to all seats on all flights as an inflight service.
We used the brightness data of pulsating variable stars, which pulsate over a long period of time, as a base for the music. Using the STARFLYER name as a hint, we harnessed star pulsation data for the creative and tailored it into music. Using sound created by converting the light curves of five distinctive pulsating variable stars as a base, we integrated frequency masking technology that mitigates the roaring engine sounds during a flight to create music that invites better relaxation when listened to in the cabin. We even measured the brainwaves of those who listened to the music inflight and proved that it is effective for falling asleep and activating the parasympathetic nervous system (relaxation effect).
We achieved 103.5% YOY passenger growth. This is very favorable, considering the difficult battle expected with competitors changing their services. We also heard that a passenger who was troubled by panic disorder before boarding the flight was able to ease symptoms by listening to Star Chorus and safely complete the flight. This indicates new potential for music in the medical field as well. Rather than being satisfied with these results, STARFLYER will continue to develop music programs and other innovations to provide time and space for passengers to focus.