| Title | UNIPLAN BRAND RELAUNCH |
| Brand | UNIPLAN |
| Product / Service | BRAND SERVICES |
| Category | B03. Self-promotion |
| Entrant | UNIPLAN INTERNATIONAL Cologne, GERMANY |
| Idea Creation | UNIPLAN INTERNATIONAL Cologne, GERMANY |
| Name | Company | Position |
|---|---|---|
| Andrea Barcaro | Uniplan Shanghai | Creative Director |
Everything starts from the purpose ‘All for that moment’: it is the reason why we dedicate our energy and passion to work and are proud to be part of the Uniplan family. Uniplan offers two strengths, designed to work independently or together. These two strengths are called ‘Imagining’ and ‘Making’ – one, the creative process, strategy, ideation, and design, and the other implementation and building work including project and account management, engineering, production, and logistics. Our website concept is built around these two strengths and follows a more emotional approach towards our work. All stills and moving images have been newly produced and are based on the new style guide, and all copies are based on a newly developed corporate tone-of-voice guide. Both words and images always capture a moment, tell a story, and invite the audience to discover more.
In our focus was an intuitive and seamless user experience that clearly communicated our new corporate identity. Our new website has four main pages: “All for that moment”, Work, About and People. The “All for that Moment” page focuses on what we stand for, our purpose ‘All for that Moment’. The image video on this page has been especially created to emotionalize this core message. For our Work page we have moved away from static descriptions - moving images and project videos now to truly deliver a feeling for our projects. Our People page has become more organic, showcasing our employees’ diversity that makes us so unique.
The new Uniplan website has evolved into a site that is representing the Uniplan Group as one unity. It has become a content hub – people-related and human-centric, with a lot of personality, and indeed very personal too. Every section follows the purpose-driven approach of Uniplan’s agency culture. The site map has been reduced, while the navigation has become highly intuitive. The website is another milestone of our journey and something we are particularly proud of.