Title | JAXA THE UNKNOWN IS THE FUTURE |
Brand | JAXA |
Product / Service | CORPORATE ADVERTISING |
Category | B04. Posters |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Production | DENTSU CREATIVE X INC. Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
MUNEYUKI FUJIMOTO | DENTSU INC. | Copywriter |
SHOTARO TAKIZAWA | DENTSU INC. | Art Director |
RIE KAWASE | DENTSU CREATIVE X INC. | Producer |
AZUSA HASHIMOTO | DENTSU CREATIVE X INC. | Production Manager |
AZUSA HASHIMOTO | DENTSU CREATIVE X INC. | Production Manager |
YUKO SANO | DENTSU CREATIVE X INC. | Designer |
KEITA ASAOKA | DENTSU CREATIVE X INC. | Designer |
We wanted to create a new image for JAXA that appeals to students who know little to nothing about the organization. Through the influential power of design, we were able to change the perception of space development from confusing and difficult to fun and interesting. In order to stray away from the cold,scientific image that space agencies currently have to a warmer and more inviting one.
By using the JAXA motif with a new design, this poster can serve as a way to differentiate the organization from its competitors and convey its originality. In order to stray away from the cold,scientific image that space agencies currently have to a warmer and more inviting one.
The number of applicants almost doubled from previous year. The communication successfully contributed to recruiting diverse human resources that had previously not had interest in space or JAXA.