STUDIES OF GRAPHIC DESIGN

TitleSTUDIES OF GRAPHIC DESIGN
BrandTHE YOSHIDA HIDEO MEMORIAL FOUNDATION
Product / ServiceAD STUDIES
CategoryB05. Books
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production CREATIVE POWER UNIT Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi DENTSU INC. Creative Director
Daisuke Hatakeyama Creative Power Unit Art Director
Haruko Nakatani Creative Power Unit Designer
Fumihito Katamura Fumihito Katamura Photograph Office Photographer

The Campaign

We literally presented the purpose of the book by studying the graphic design.

Creative Execution

Rather than using a computer, each cover was designed in an analog way.

Indication of how successful the outcome was in the market

The resulting graphics became a series of covers which examine an interesting composition of structures.