SENSIBILITY

TitleSENSIBILITY
BrandNIKKEI INC.
Product / ServiceTHE HOSHI AWARD: QUESTIONING THE SCIENTIFIC IMAGINATION IN LITERATURE
CategoryG05. Motion Graphics Design & Animation
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production TAKI CORPORATION Tokyo, JAPAN
Production 2 TYO DRIVE Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi DENTSU INC. Creative Director
Chihiro Kato DENTSU INC. Art Director
Marina Danjo DENTSU INC. Copywriter
Yumi Fukuyoshi TAKI CORPORATION Designer
Haruki Uchida TAKI CORPORATION Producer
Hitoshi Ezaki DENTSU INC. Producer
Togo Fujii DENTSU INC. Producer
Ai Sugaya ONION SKIN Director
Toshikazu Tamura ONION SKIN Director
Kotaro Maruhashi Melody Punch Inc Music
Yuta Harasawa TYO drive. Producer
Kanae Harada TYO drive. Producer

The Campaign

The Hoshi Award is a literary award celebrating scientific creativity. Those with scientific background have unique sensibilities which were cultivated from their experiences and knowledge in science.

Creative Execution

Our design expresses such notion in shapes of antennas. Each of them see the world differently, from their own perspective - therefore diversity is present in their literature.

Indication of how successful the outcome was in the market

We intended to convey the preciousness of the sensibilities through our design.