EATING KABUKI WITH YOUR FINGERS.

TitleEATING KABUKI WITH YOUR FINGERS.
BrandSHOCHIKU CO. LTD MINAMI-ZA
Product / ServiceKABUKI: ART & ARTIFACTS EXHIBITION IN KYOTO
CategoryA02. Rebrand / Refresh of an Existing Brand
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production BAU ADVERTISING OFFICE Tokyo, JAPAN
Production 2 SECAI Kyoto, JAPAN
Production 3 TONE UP CORP. Tokyo, JAPAN
Production 4 LEHMAN AD Chiba, JAPAN

Credits

Name Company Position
Yoshihiro Yagi DENTSU INC. Creative Director
Yuki Tsutsumi DENTSU INC. Art Director
Marina Danjo DENTSU INC. Copy writer
Scott Lehman Lehman Ad Copy writer
Dai Odani BAU Advertising Office  Designer
Ai Hozawa BAU Advertising Office  Designer
Atsushi Take BAU Advertising Office  Designer
Kenji Tamura TONE UP CORP. Printing Director
Ryo Kagami DENTSU INC. Producer
Takuhei Matsuura SECAI Producer

The Campaign

Although kabuki is considered by many Japanese to be a serious, "classical" form of dramatic art, it was originally a form of popular entertainment.

Creative Execution

The shows were enjoyed by townspeople of all classes, and the actors were the pop stars of the day, known not only for their singing and dancing skill, but also for their elaborate fashions and bohemian lifestyles.

Indication of how successful the outcome was in the market

In creating these posters, we sought to reflect this history, and the unconventional, free-spirited origins of Japan's most famous dramatic art form.