THE BRIDGE

TitleTHE BRIDGE
BrandGOOD MORNINGS CO., LTD
Product / ServiceHAMA HOUSE
CategoryA01. Creation of a new Brand Identity
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Production CREATIVE POWER UNIT Tokyo, JAPAN

Credits

Name Company Position
Yoshihiro Yagi DENTSU INC. Creative Director
Haruko Tsutsui Freelance Copywriter
Daisuke Hatakeyama Creative Power Unit Art Director
Shinya Tamura Dentsu On Demand Graphic Inc. Printing Director
Toshiko Eto DENTSU INC. Account Executive

The Campaign

The symbol of the area is a bridge called Kiyosubashi built in 1928. The bridge crossing over the canal has been playing major role connecting people and cultures, and contributing to the development of the city.

Creative Execution

We focused on the value that has been fostered in the area and worked on the branding of the facility.

Indication of how successful the outcome was in the market

The concept is bridging; building a new bridge and connecting what cannot be united otherwise.