MDS 247 - DON'T MISS WORLD CUP, DON'T MISS HUNGER - 2AM

TitleMDS 247 - DON'T MISS WORLD CUP, DON'T MISS HUNGER - 2AM
BrandMCDONALD'S
Product / ServiceFASTFOOD DELIVERY SERVICE
CategoryA03. Illustration
EntrantLEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM
Idea Creation LEO BURNETT VIETNAM Ho Chi Minh City, VIETNAM

Credits

Name Company Position
Paolo Garcia Leo Burnett Vietnam Executive Creative Director
Phuong Ngo Leo Burnett Vietnam Senior Art Director
Nguyen Huynh Leo Burnett Vietnam Designer
Vy Nguyen Leo Burnett Vietnam Associate Creative Director
Linh Le Leo Burnett Vietnam Senior Desginer
Buu Lam Tran Leo Burnett Vietnam Senior Account Manager
Kate Bayona Garcia Leo Burnett Vietnam General Manager
Uyen Phuong Leo Burnett Vietnam Executive Assistant

English Translation of Main Headlines

With the minimal budget that does not allow a food photography shoot, the design solution was for the iconic food menu to be brought to life by a simple modern illustration style, that can immediately grab attention with simple straightforward message. Iconic food from menu was selected and carefully illustrated to make it recognizable both as McDonald’s food and as a numerical digit that tells time.