BEYOND NOW

TitleBEYOND NOW
BrandTOKYU GROUP
Product / ServiceSHIBUYA
CategoryA07. Use of Original Music
EntrantTOKYU AGENCY INC. Tokyo, JAPAN
Idea Creation TOKYU AGENCY INC. Tokyo, JAPAN

Credits

Name Company Position
Naotatsu Nozawa Tokyu Agency Inc. Creative Director/Planning Director/Director
Yuto Tsukiashi Tokyu Agency Inc. Planner/Agency Producer
Hayato Okitsu Tokyu Agency Inc. Planner/Agency Producer
Tsubasa Matsumoto Tokyu Agency Inc. Copywriter
Ryo Miyakawa monopo Copywriter
Jin Okuma monopo Designer
Kyotaro Hayashi DRAWING AND MANUAL Director/Editor/Cinematographer
Kazushi Yamatani YP Cinematographer
Seiya Matsumiya BLACK CAT WHITE CAT Music Producer
Yuichiro Kotani FREE Music
Kazuya Arai FREE Producer
Yu Nagase IEMOTO inc. Editor
Sai Hiroyuki IEMOTO Inc. Visual Effect

Brief Explanation

The focus of attention this time is "life sound / breathing of people making Shibuya". Imagine a situation where no one is in the city. It is easy to imagine the lively scenic situation of the city. In this movie, we expressed that "life (sound)" inside the Shibuya as the "vessel", and the lively in which they overlap each other. Also, in order to express it, by combining the familiar sounds collected in Shibuya, we created one melody. "Living (life sound) of various people making up Shibuya colors and grows the town, so that we are headed towards Shibuya of the future." By telling this fact, it make Shibuya recognize as more relevant to myself, set them expectation Shibuya of the future.

Links

Video URL