Title | SOUNDLINK REVOLVE |
Brand | BOSE |
Product / Service | SOUNDLINK REVOLVE , SOUNDLINK REVOLVE+ |
Category | A07. Use of Original Music |
Entrant | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
Idea Creation | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
Idea Creation 2 | GREY Singapore, SINGAPORE |
Production | FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE |
Production 2 | GREY Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Maurice Wee | Grey Group Singapore | Creative Director |
Karn Singh | Grey Group Singapore | Creative Director |
Herbert Pradjaja | Grey Group Singapore | Group Head |
Julie Chua | Grey Group Singapore | Executive Producer |
Keith Koh | Grey Group Singapore | Associate Account Director |
A series of product reviews (from publications and individual consumers) are presented as a song and music video. The song is constantly switching genre, creating a fun interplay with the content of the reviews. For each genre, the video shows different lighting & camera work that's typical for music videos of those respective genres, all the while glorifying the subject, the Bose Soundlink Revolve, which is featured as though it's the singer of the song, capable of producing all kinds of styles and sounds.