SOUNDLINK REVOLVE

TitleSOUNDLINK REVOLVE
BrandBOSE
Product / ServiceSOUNDLINK REVOLVE , SOUNDLINK REVOLVE+
CategoryA07. Use of Original Music
EntrantFUSE ADVENTURES IN AUDIO Singapore, SINGAPORE
Idea Creation FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE
Idea Creation 2 GREY Singapore, SINGAPORE
Production FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE
Production 2 GREY Singapore, SINGAPORE

Credits

Name Company Position
Maurice Wee Grey Group Singapore Creative Director
Karn Singh Grey Group Singapore Creative Director
Herbert Pradjaja Grey Group Singapore Group Head
Julie Chua Grey Group Singapore Executive Producer
Keith Koh Grey Group Singapore Associate Account Director

Brief Explanation

A series of product reviews (from publications and individual consumers) are presented as a song and music video. The song is constantly switching genre, creating a fun interplay with the content of the reviews. For each genre, the video shows different lighting & camera work that's typical for music videos of those respective genres, all the while glorifying the subject, the Bose Soundlink Revolve, which is featured as though it's the singer of the song, capable of producing all kinds of styles and sounds.

Links

Website URL