LETTERS FROM MY CAT

TitleLETTERS FROM MY CAT
BrandKAO CORPORATION
Product / ServiceNYANTOMO CAT LITTER
CategoryA10. Animation
EntrantI&S BBDO Tokyo, JAPAN
Idea Creation I&S BBDO Tokyo, JAPAN
Production AMANA Tokyo, JAPAN

Credits

Name Company Position
junji kiriki I&S BBDO INC. Senior Creative Director
tatsuro kumaki I&S BBDO INC. Planner
Yuka Yamamoto I&S BBDO INC. Art Director
yoshitaka shiozaki I&S BBDO INC. Digital Planner
ikuo kato I&S BBDO INC. Account Executive
tsubasa baba I&S BBDO INC. Account Executive
shin suzuki Amana Director
kenjiro akai Amana Producer
aoi teshima Rendez-vous Singer
taku inoue Freelance Music
tekken Yoshimoto Kogyo Co., Ltd. Flip book Artist
makoto sakuma Sound city Editor

Brief Explanation

Letters from my Cat is the name of a branding video for a cat litter box. The cat’s urine and faeces are likened to a letter from a cat in which he tells his owner how he is feeling today. Hand-drawn pictures are used throughout to emphasize the personal nature of the communication between the cat and his owner.

Links

Video URL