Title | LETTERS FROM MY CAT |
Brand | KAO CORPORATION |
Product / Service | NYANTOMO CAT LITTER |
Category | A10. Animation |
Entrant | I&S BBDO Tokyo, JAPAN |
Idea Creation | I&S BBDO Tokyo, JAPAN |
Production | AMANA Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
junji kiriki | I&S BBDO INC. | Senior Creative Director |
tatsuro kumaki | I&S BBDO INC. | Planner |
Yuka Yamamoto | I&S BBDO INC. | Art Director |
yoshitaka shiozaki | I&S BBDO INC. | Digital Planner |
ikuo kato | I&S BBDO INC. | Account Executive |
tsubasa baba | I&S BBDO INC. | Account Executive |
shin suzuki | Amana | Director |
kenjiro akai | Amana | Producer |
aoi teshima | Rendez-vous | Singer |
taku inoue | Freelance | Music |
tekken | Yoshimoto Kogyo Co., Ltd. | Flip book Artist |
makoto sakuma | Sound city | Editor |
Letters from my Cat is the name of a branding video for a cat litter box. The cat’s urine and faeces are likened to a letter from a cat in which he tells his owner how he is feeling today. Hand-drawn pictures are used throughout to emphasize the personal nature of the communication between the cat and his owner.