THE DANCE

Silver Spike
TitleTHE DANCE
BrandSPEIGHT'S
Product / ServiceBEER
CategoryA01. Direction
EntrantTHE SWEET SHOP Auckland, NEW ZEALAND
Idea Creation DDB NEW ZEALAND Auckland, NEW ZEALAND
Media Placement DDB NEW ZEALAND Auckland, NEW ZEALAND
Production THE SWEET SHOP Auckland, NEW ZEALAND
Additional Company PERCEPTUAL ENGINEERING Auckland, NEW ZEALAND

Credits

Name Company Position
Steve Ayson Sweetshop Director
Damon Stapleton DDB Group New Zealand Chief Creative Officer
Shane Bradnick DDB Group New Zealand Executive Creative Director
Rory McKechnie DDB Group New Zealand Creative Director
Zac Lancaster DDB Group New Zealand Art Director
Jennifer Travers DDB Group New Zealand Senior Account Director
Michael Doolan DDB Group New Zealand Account Manager
Lucinda Sherborne DDB Group New Zealand Executive Planning Director
Judy Thompson DDB Group New Zealand Executive Producer
Samantha Royal DDB Group New Zealand Senior TV Producer
Fiona King Sweetshop Executive Producer
Larisa Tiffin Sweetshop Producer
Lachlan Milne Sweetshop DOP
Simon Price n/a Editor
Trish Cahill n/a Grade
Shane Taipari Franklin Road Sound Mix
Jonathan Mihaljevich Franklin Road Music Licensing

Brief Explanation

This is a smart beer ad. This story contemporizes guys in a way that celebrates mates, but not in the typical way. It begins with Dave and Gary, rough and ready guys. Dave is getting married and needs to perfect his first dance. Sh!t, first he needs to learn how to dance altogether. And Gary is his dance partner and coach. The film is peppered with other men from the workplace, upping the character factor – a gnarly old guy with a bad haircut, an oddly awkward apprentice, one of those guys who likes watching Formula 1 and has a head like an onion, the cleaner. And it’s through their eyes that we watch Dave’s journey. Then we unleash the wedding! By the end of the story you can’t help but be swept up in the emotional connection to the dance.