BURRITO / RICE NOODLE / BLUE LEMONADE

TitleBURRITO / RICE NOODLE / BLUE LEMONADE
BrandBAEDAL MINJOK / WOOWA BROTHERS CORP.
Product / ServiceFOOD DELIVERY APP. SERVICE
CategoryA04. Production Design / Art Direction
EntrantHS AD Seoul, SOUTH KOREA
Idea Creation HS AD Seoul, SOUTH KOREA
Media Placement HS AD Seoul, SOUTH KOREA

Credits

Name Company Position
HWANG BO HYUN HS Ad CCO
BHANG EUN HA HS Ad ECD
Huh Soo Jin HS Ad CW
You Jee Young HS Ad CW
Lee Sol HS Ad CW
Jung Kil Hong HS Ad AD
Lee Dong Seok HS Ad AD
Kim Ji Won HS Ad AD
Kim Eunseon HS Ad AD
Son Young Jun HS Ad AE
Bae SangHyun HS Ad AE
Song Ji Hoon HS Ad AE
John S.Park Addictfilms Director
Nam Hyung Kim Addictfilms Producer
Sung An You Addictfilms Assistant director
Sang Ho Hong freelancer D.O.P
Hong Su Kim Light On Gaffer
Nam Kwon Lee Grip Operatar Key Grip
Su Yeon Tae Arte Production designer
Sae Won Oh Fireworkspost Editor
Ho Suk Jang Locus VFX Supervisor
Sang Hoon Jung Locus 2D Supervisor
Jong Pyo Yang Comma Studio Stop-motion director
Il Ho Jeon Gorilla Sound Recording supervisor
Ban Seok Lee Gorilla Sound Music director
Dae Ho Jung KMFX special effects SFX supervisor

Brief Explanation

[Adventure of Baedal Minjok] The idea of this film was to bring the character, Beadal Jr. (which in Korean means ‘delivery’) to life. We first launched a prequel that tells us foods even with different nationality and backgrounds can all be part of our nation, and made each menu as an independent piece. This stop motion film ‘BURRITO/ RICE NOODLE/ BLUE LEMONADE’ is the independent pieces of Adventure of Baedal Minjok- Delivery of the restaurant food. Baedal Jr. dressed in traditional Mexican costumes is leaning on a desert-looking burrito and plays a guitar. Baedal Jr. then appears wearing Vietnamese conical hat. His boat is moving on the rice noodle bowl. Next is the relaxed Baedal Jr. floating on the blue lemonade with his air mattress. These short films each ends with the message ‘Burritos /rice noodles/ Blue lemonades have now joined <Baedal Minjok>, The Nation of Home Delivery.’

The Brief

We focused on food so the images were exaggerated and appeared very big in the whole film. We needed to express the challengeable, passionate but unrefined young CEO, and the character Baedal Jr. was our best choice. To well make the story plot and represent the character more attractively, the details of background and images were elaborately crafted. ‘Baedal Jr.’ was already made with real soap and appeared in various marketing, however expressing the soap texture on screen was challenging. We decided to create a stop motion film since 3D works with Computer Graphics had limits on expressing the texture. The work was moving the miniature, which was made as a miniature with the 1/10 of the soap doll, cut by cut. Filming just 3 cuts took a whole day. In addition, huge texts always appeared on the ending scene and this visual image became Baedal Minjok’s brand identity.

Links

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