Brief Explanation

[Let’s give personality, family and history to the character!] The idea of this film was to bring the character, Beadal Jr. (which in Korean means ‘delivery’) to life. The story of Baedal Jr. who developed a new delivery service after his family was created as a stop motion film. ‘Live to eat great food, anywhere you’d like’ This had been the motto of Beadal family for long. Baedal Jr. who inherited his family business on delivery food thought something was missing from their service. His parents and grandparents created several delivery services but still, foods that were non-deliverable existed. Baedal Jr. decided to bring restaurant foods such as lobsters and steaks back home and finally, he united all the great restaurants available through the app <Baedal Minjok>- The nation of delivery.

The Brief

We focused on food so the images were exaggerated and appeared very big in the whole film. We needed to express the challengeable, passionate but unrefined young CEO, and the character Baedal Jr. was our best choice. To well make the story plot and represent the character more attractively, the details of background and images were elaborately crafted. ‘Baedal Jr.’ was already made with real soap and appeared in various marketing, however expressing the soap texture on screen was challenging. We decided to create a stop motion film since 3D works with Computer Graphics had limits on expressing the texture. The work was moving the miniature, which was made as a miniature with the 1/10 of the soap doll, cut by cut. Filming just 3 cuts took a whole day. In addition, huge texts always appeared on the ending scene and this visual image became Baedal Minjok’s brand identity.