Brief Explanation

Championing the Filipino peoples’ love of basketball, we recently collaborated on a global project with Nike, Google and BBH Singapore to bring an interactive online/offline campaign to young basketball players in the country’s capital city of Manilla. With the aim to improve the skills of the nation’s young players, ‘Nike Hyper Court’ brings animated content to physical basketball courts with striking portraits of NBA stars including LeBron James, Kobe Bryant and Kevin Durant. These artworks by Dallas-based artist Arturo Torres also come to life in the project’s on-court digital platform that offers players access (via their smartphones) to Nike content and 50 unique training drills created by the famous basketball players themselves. We were approached by BBH Singapore’s hotshop experiential arm, Black Sheep, to bridge the digital and physical by recreating Arturo Torres’ impressive illustrations using a combination of animation and live action footage.