| Title | GOOGLE ASSISTANT: TALK TO FUJI ROCK |
| Brand | GOOGLE JAPAN |
| Product / Service | GOOGLE ASSISTANT |
| Category | A10. Animation |
| Entrant | GOOGLE Tokyo, JAPAN |
| Idea Creation | GOOGLE BRAND STUDIO APAC Tokyo, JAPAN |
| Production | JOEL CRUZ Tokyo, JAPAN |
| Production 2 | MASSIVE MUSIC Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Google Brand Studio APAC | Google Brand Studio APAC | Creative |
| Joël Cruz | Freelance | Director/Producer |
| Remy Busson | Freelance | Storyboard/Animation |
| Virginie Kypriotis | Freelance | Illustration |
| Massive Music Japan | Massive Music Japan | Sound Design |
| Naomi Oren | Freelance | Voice Over |
Fuji Rock Festival is Japan’s largest outdoor music event. This year, Google and YouTube digitized the festival for the first time. New audiences were able to “travel” right to the stage with a unique Google Assistant app. To promote the app, we created an animated journey through Japan starting with, “Hey Google, Talk to Fuji Rock”. Fans loved it. With nearly 4.7 million views on the film in less than 2 weeks, we saw uplift in Google Assistant usage with tens of thousands of unique sessions that helped drive the whopping 12.9 million livestream views on YouTube.