Title | RISINGSUN BAND |
Brand | VIKING FERTILIZER LTD. |
Product / Service | FERTILIZER |
Category | A07. Use of Original Music |
Entrant | McCANN Bangkok, THAILAND |
Idea Creation | McCANN Bangkok, THAILAND |
Production | HELLO FILMMAKER Bangkok, THAILAND |
Name | Company | Position |
---|---|---|
Wichian Thongsuksiri | McCann | Executive Creative Director |
Warunyoo Sorasetsakoon | McCann | Creative Director |
Wichian Thongsuksiri | McCann | Art Director |
Natthawut Chuklunthong | McCann | Art Director |
Warunyoo Sorasetsakoon | McCann | Copywriter |
Lachakan Dejsiripant | McCann | Copywriter |
Chayaphat Visarnbuchanee | McCann | Copywriter |
Kuntia Shunsar | McCann | Project Manager |
Nathatai Boontanom | McCann | Traffic Manager |
Jirapa Birasiriwatana | McCann | Group Business Director |
Pimpanga Virayothin | McCann | Account Manager |
Ratima Thipthep | McCann | Account Executive |
Wiroth suwannarakgoon | Hellofilmmaker | Director |
Natthawut Karnmee | Hellofilmmaker | Co-Director |
Chotirat Wareerattanarot | Hellofilmmaker | Production Producer |
Nattawan Luangmettakul | Hellofilmmaker | Co-Production Producer |
Siriwan Bamrungphol | McCann | Agency Producer |
The film is delivered through a music video starring various Thai agriculturists in a band, utilizing RISINGSUN’s mascot as the lead vocalist. As the brand believes that “There is hope for tomorrow”, the lyric is aimed at encouraging Thai agriculturists to keep fighting through all the bad.