| Title | THE STORY OF STICKY RICE |
| Brand | WU FANG ZHAI |
| Product / Service | ZONGZI (STICKY RICE DUMPLINGS) |
| Category | A07. Use of Original Music |
| Entrant | STINK Shanghai, CHINA |
| Idea Creation | SOCIALAB Shanghai, CHINA |
| Production | STINK Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Li Jianbo | SOCIALAB (BEIJING) | Creative Director |
| Zhu Qin | SOCIALAB (BEIJING) | Copywriter |
| Yue Kaiqiang | SOCIALAB (BEIJING) | Copywriter |
| Zhang Dongwei | SOCIALAB (BEIJING) | Art Director |
| Xin Wan | SOCIALAB (BEIJING) | Account |
| Nieto | Stink Films | Director |
| Desmond Loh | Stink Films | Managing Director / EP |
| Sally Shi | Stink Films | Executive Producer |
| Julie Chen | Stink Films | Producer |
| Dylan Doyle | Dylan Doyle | DOP |
| He Yang | He Yang | Art Director |
| A Hong | A Hong | 1st AD |
| Tao Lei | Tao Lei | Gaffer |
| Da Qian | Da Qian | Line Producer |
| Yangyang | Yangyang | Production Assistant |
| Yixuan Tong | Yixuan Tong | Production Assistant |
| Bobby Wu | Bobby Wu | Production Assistant |
| Fang Hui | Amusing studio | Casting Director |
| Ding Mu | Ding Mu | Stylist |
| Jin Di | Jin Di | Editor |
| Simon Astbury | DDPO | Colorist |
| Hue-VFX Shanghai | Hue-VFX Shanghai | Post EFX |
| Tanzhensi | Tanzhensi | Matte-painting artist |
| Smile Studio | Smile Studio | Music & Sound Design & Mixing |
This epic odyssey began in ancient times and ends today. The best sticky rice makes the best Zongzi, so-called 'sticky rice dumplings.' This is a story about an arduous journey that never saw the return of our 605 part-grain-part-man community. The Grainmen were brought to life with our director's wicked sense of ingenuity, albeit within an emotional parting lies their destiny pervaded with hopelessness and uncertainties.