| Title | ROAD TO HBL |
| Brand | NIKE |
| Product / Service | NIKE CHINA HBL |
| Category | A10. Animation |
| Entrant | R/GA SHANGHAI, CHINA |
| Idea Creation | R/GA SHANGHAI, CHINA |
| Production | FINAL FRONTIER LTDA Shanghai, CHINA |
| Production 2 | LE CUBE Buenos Aires, ARGENTINA |
| Name | Company | Position |
|---|---|---|
| Terence Leong | R/GA Shanghai | Executive Creative Director |
| Richard Zhou | R/GA Shanghai | Account Director |
| Kaori Lo | R/GA Shanghai | Senior Art Director |
| Jam Lee | R/GA Shanghai | Copywriter |
| Vani Oza | R/GA Shanghai | Experience Design Director |
| Martha Ma | R/GA Shanghai | Visual Designer |
| Kaori Lo | R/GA Shanghai | Senior Art Director |
| Lexi Wang | R/GA Shanghai | Account Manager |
| Kris Wang | R/GA Shanghai | Producer |
| Laurent Thevenet | R/GA Shanghai | Senior Technology Director |
| Adriano Fernandes | R/GA São Paulo | Senior Software Engineer |
| Dragon Chiang | R/GA Shanghai | Software Engineer |
| Scarlett Li | R/GA Shanghai | Senior Strategist |
"The Road to HBL" is 2:30 min of pure fantasy for young high school basket ballers - an interactive, animated, mobile choose-your-own adventure designed to give a taste of the fun, excitement and competition of playing in the Nike high school basketball league, while inspiring the next generation of ballers to be their best. They get to experience playing basketball at a level that most kids can only dream of - the epic stage, the intense competition, the passionate fans and bragging rights of being the nation's best.