| Title | UNTAMED BEAUTY |
| Brand | SHISIEDO |
| Product / Service | SHISEIDO PROFESIONAL |
| Category | A09. Sound Design |
| Entrant | R/GA TOKYO, JAPAN |
| Idea Creation | R/GA TOKYO, JAPAN |
| Production | R/GA TOKYO, JAPAN |
| Name | Company | Position |
|---|---|---|
| Niklas Lilja | R/GA Tokyo | Executive Creative Director |
| Davi Singh | None | Executive Creative Director |
| Masa Tanaka | R/GA Tokyo | Associate Creative Director |
| Sam Rhodes | None | Design Director |
| Yosuke Suzuki | R/GA Tokyo | Executive Strategy Director |
| Kiwa Kawada | R/GA Tokyo | Senior Strategy Director |
| Jon Hingston | R/GA Tokyo | Executive Producer |
| Carlee Benson | R/GA Tokyo | Producer |
| Yas Osawa | TOKYO / Taiyo Kikaku | Film Producer |
| Corey Fuller | None | Director / Sound |
| Sugar Wakabayashi | None | Light |
| Yoppy | None | Stylist |
| ENZO | NOne | Art |
| Shane Lester | None | Offline Edit |
| Imagica | Imagica | Online |
| PPC | PPC | Audio Mix |
The action moves through different phases of the beauty creation process, from a poetic study of the materials and substances, both visual and aural, to a reveal of three interpretations of untamed beauty, as the viewers realize there was not one, but three stylists all creating a style for the same model. The film is a call for all beauty creators to untame beauty; to unleash their creativity to set beauty free from expectations. It features three top Shiseido stylists creating three wildly different takes on what beauty can be, all using one and the same model. These explorations highlight how beauty is not set: it’s a creative act, and stylists everywhere can be part of re-defining how we see beauty, one head, one person at a time.