Brief Explanation

Being a top sponsor of the Olympic Games, Alibaba hopes to leverage the global impact of the largest sport event and resonance with global audience under one brand voice.  Alibaba believes in that technology is for better human world, and benefit for majority of people instead of chosen few. Therefore, Alibaba choose to go for alternative way, state the point of view on SMALL, a celebration to SMALL, full of humanity. The film is a true story of Kenya’s first amateur ice hockey team. By depicting a little boy’s persistence on his ice hockey dream and the efforts he made to fight against all the challenges along the way, we demonstrated that great dreams start small. Alibaba supported their performance in the film, to demonstrate Alibaba’s Olympic voice, and supported their journey to Peyongchang Olympic Winter Games in person, for a real ice and snow experiences.