ŠKODA X HANDSOME DANCER “COINCIDANCE”

TitleŠKODA X HANDSOME DANCER “COINCIDANCE”
BrandŠKODA TAIWAN
Product / ServiceŠKODA BRAND
CategoryA08. Use of Licensed or Adapted Music
EntrantREDBIT PICTURES Taipei City, CHINESE TAIPEI
Idea Creation REDBIT PICTURES Taipei City, CHINESE TAIPEI
Idea Creation 2 SKODA TAIWAN Taipei City, CHINESE TAIPEI
Media Placement PHD TAIWAN Taipei, CHINESE TAIPEI
Production REDBIT PICTURES Taipei City, CHINESE TAIPEI
Additional Company ERICS SPORTS MARKETING Taipei, CHINESE TAIPEI
Additional Company 2 PUBLICIS Taipei, CHINESE TAIPEI
Additional Company 3 TEAMRED Taipei City, CHINESE TAIPEI
Additional Company 4 TAIWAN STREET DANCE ART ORGANIZATION Taipei City, CHINESE TAIPEI

Credits

Name Company Position
Victor Ting Skoda Taiwan Marketing & Communication Sr. Manager
Bang Yao LIU Boilfilm Director
Uilin WANG Redbit Pictures Creative Producer

Brief Explanation

Realizing the coincidence that Skoda’s ‘Simply Clever’ tagline sounded similar to the Taiwanese word for ‘Just Dance’, we enlisted ‘Handsome Dancer’ whose contagious shoulder-shaking dance video had made them a YouTube hit. We shot our own music video version, to new lyrics, featuring the protagonists Kiki and Choo-choo driving and dancing at Taiwan’s most recognizable and iconic spots. The epic moment is when two of them finally run into each other.“Wow, you can really dance. Wow, that’s a nice ŠKODA … We’ve been dancing and driving the same, what a coincidance.” Ever since two of them dancing together, the world becomes peaceful. The common passion of people toward SKODA and dancing are universally matching. Even Simply Clever in Chinese sounds like “Just Dance”, all of which leads to the communication theme: “Loving ŠKODA , no language is needed. Simply Clever, Just dance.”

Links

Video URL