| Title | MERCEDES AMG 'HEARING IS BELIEVING' |
| Brand | MERCEDES-BENZ CANADA |
| Product / Service | MERCEDES AMG |
| Category | A09. Sound Design |
| Entrant | NYLON STUDIOS Sydney, AUSTRALIA |
| Idea Creation | BBDO TORONTO, CANADA |
| Production | NYLON STUDIOS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Rob Ballingall | Nylon Studios | Sound Designer |
| Rob Ballingall | Nylon Studios | Sound Designer |
| Stuart St. Vincent Welch | Nylon Studios | Sound Designer |
| Rob Ballingall | Nylon Studios | Sound Designer |
| Watson Wu | Freelance | Sound Recordist |
| Hamish Macdonald | Nylon Studios | Global Executive Producer |
| Christina Carlo | Nylon Studios | Executive Producer |
| Ian Martin | BBDO Toronto | Art Director |
| Jinah Lee | BBDO Toronto | Art Director |
| Denise Rossetto | BBDO Toronto | Chief Creative Officer |
| Todd Mackie | BBDO Toronto | Chief Creative Officer |
| Jennifer Christen | BBDO Toronto | Group Account Director |
| Beatrice Bodogh | BBDO Toronto | Agency Producer |
| Jennifer Morrison | BBDO Toronto | Agency Producer |
| Janice Rebelo | BBDO Toronto | Agency Producer |
| Dan La Cute | BBDO Toronto | Account Supervisor |
| Trent Thompson | BBDO Toronto | Creative Director |
| Dan Gaede | BBDO Toronto | Creative Director |
| Angela Hamill | BBDO Toronto | Copywriter |
| Matt Prokaziuk | BBDO Toronto | Copywriter |
| Paul Hanlon | BBDO Toronto | Director of Strategy |
| Igor Boros | Ricochet | Editor |
| Lesley McLelland | Mercedes-Benz Canada | Marketing Manager |
| Nathalie Gravel | Mercedes-Benz Canada | Marketing Communications Manager |
| Virgine Aubert | Mercedes-Benz Canada | VP of Marketing |
| Danny Kok | Mercedes-Benz Canada | Client |
| Cecilia Chen | Mercedes-Benz Canada | Marketing Campaign Specialist |
This unique cinematic experience brought the growl of a Mercedes-AMG engine to select 4DX and D-Box Cineplex Cinemas across Canada. The campaign is an adrenaline-charged 30-second immersive journey that surrounds the audience with the unique sounds of an AMG engine that is pushing the limits of performance. Darkened theatres with black screens set the stage for moviegoers to embark on an aural only immersive journey of performance and raw power.