SINGAPORE AIRLINES MAKING EVERY JOURNEY PERSONAL

TitleSINGAPORE AIRLINES MAKING EVERY JOURNEY PERSONAL
BrandSINGAPORE AIRLINES
Product / ServiceAIRLINES
CategoryA07. Use of Original Music
EntrantSONG ZU SINGAPORE Singapore, SINGAPORE
Idea Creation TBWA\SINGAPORE, SINGAPORE
Production SONG ZU SINGAPORE Singapore, SINGAPORE
Production 2 SIX TOES Singapore, SINGAPORE
Production 3 APPLEBOX ASIA Singapore, SINGAPORE

Credits

Name Company Position
Adrian Sergovich Song zu Sydney Composer
Ramesh Sathiah Song zu Sydney Creative Director
Gerard Fitzgerald Song Zu Singapore Creative Director
Damian Waddell Song Zu Singapore Head of Sound Design
Ian Lew Song Zu Singapore Executive Producer
Gary Steele TBWA Singapore Executive Creative Director
Hagan de Villiers TBWA Singapore Executive Creative Director
Perry Essig TBWA Singapore Creative Director
Jennie Morris TBWA Singapore Creative Director
Claudia Riberio TBWA Singapore Copywrtier
Chong Weicong TBWA Singapore Art Director
Dawn Lee TBWA Singapore Group Head, Brand Team Management
Nastasha Gotangco TBWA Singapore Brand Director
Wong Yanting TBWA Singapore Planner
Becky Loh TBWA Singapore Project Manager
Haydn Evans Sixtoes TV Executive Producer
Sariyanti Sannie Sixtoes TV Executive Producer
John S Park Applebox Asia Director
Werner Maritz Applebox Asia Director of Photography
Khoo Peng Tein Applebox Asia Executive Producers
Dane Neo Applebox Asia Executive Producer
Josephine Ong Applebox Asia Executive Producer

Brief Explanation

“Making Every Journey Personal” is all about the unique, individual experiences created for Singapore Airlines passengers. The film is a visual analogy of how these experiences might feel. The film takes the viewer on a journey through the four distinct environments – magical forest, energetic trading floor, opulent concert hall and majestic cliff top – and, finally, inside the aircraft cabin.

Links

Video URL