Brief Explanation

Reading is like a journey chasing the light, at 2018 World Book Day we want to bring more audience back to the world of reading. In the theme of #Chasethelight, We cooperate with installation artists to create the core content - the art of light and shadow. We turn various ordinary objects and small parts (such as pins, books, compasses, dismantled Kindle equipment, etc.) into props, which are placed in a fixed position after precise measurement and calculation. We arrange a train equipped with a LED light travels along a fixed path between the props. The moving lights will project the props onto the walls around it, create a rich and varied scene. We use this form of expression to create a complete story, explain the amazing journey to the world of reading. No computer animation was used in the production. When we launched the making of, people were impressed.