In the following radio ad, we surprised the Voice Over Artist by letting real puppies run into the recording booth halfway through their performance.
Voice Over Artist: “The warmer weather is finally here. Which means it’s peak season at the Lost Dogs Home. We’re currently caring for hundreds of cats and dogs every week so, it’s the…”
SFX: The Voice Over Artist is interrupted by puppies.
Voice Over Artist: *Gasps, starts laughing uncontrollably* “OH MY GOD! I want to cry. Give me one. Hiiiii. Oh, that’s cruel.”
Announcer: “A dog will transform your life. Adopt today from the Lost Dogs Home.”