Title | PUNISH FOR PANIC |
Brand | JAPAN PARK & RESORT |
Product / Service | AMUSEMENT PARK "SPACE WORLD" |
Category | B05. Use of Technology |
Entrant | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
Idea Creation 2 | INVISIBLE DESIGNS LAB Tokyo, JAPAN |
Idea Creation 3 | ANNO LAB Fukuoka, JAPAN |
Media Placement | HAKUHODO INC. Tokyo, JAPAN |
PR | HAKUHODO INC. Tokyo, JAPAN |
Production | HAKUHODO INC. Tokyo, JAPAN |
Production 2 | INVISIBLE DESIGNS LAB Tokyo, JAPAN |
Production 3 | ANNO LAB Fukuoka, JAPAN |
Name | Company | Position |
---|---|---|
tomohiko kawanishi | hakuhodo | creative director |
Masayuki Noda | invisible designs lab | Planner / Producer |
Yudai Kagawa | invisible designs lab | Producer |
Sadam Fujioka | anno lab | Technical Director/ Programmer |
Nariaki Iwatani | anno lab | Technical support |
Megumi Yoshida | anno lab | Technical support |
daizo imabayashi | hakuhodo | Art director |
shinji asano | hakuhodo products | producer |
“Must not get panic haunted house” We recreate an innovative haunted house. When visitor’s heart rate goes up by fear in the house, a heart rate monitor measure their heart rate and it gives them an electric shock. Thereby it becomes an attractive content to experience double fears both the haunted house and the electric shock.
In June 2017. The haunted house was recreated. Visitors wear heart rate monitors on the arm on one side, and an electric shock watch on the other side. The system is below. When visitor’s heat rate exceeds a certain value, the signal will transmit to the watch and the watch gives them an electric shock. There is a “brave mode” for men to get punished in place of ladies in panic. And “love congratulation mode” for ladies, when men are in panic.
This haunted house was covered by over 100 media mentions. The wait was longer than 70 minutes. The users increased 167% compared to the previous year.
Because by developing the analog haunted house become a new technology place, we create the action people visit the park.
Our target is a digital native generation who are over fifteen years old. We attract them to develop the analog haunted house become a new technology place. The point is “Control”. People feel fear when they are controlled. By controlling, the haunted house enhances visitor’s fear.