Title | PROPILOT CHAIR |
Brand | NISSAN MOTOR CO.,LTD. |
Product / Service | PROPILOT |
Category | A03. Cars & Automotive Products & Services |
Entrant | TBWA\HAKUHODO Tokyo, JAPAN |
Idea Creation | TBWA\HAKUHODO Tokyo, JAPAN |
Production | BIRDMAN Tokyo, JAPAN |
Production 2 | TYO INC Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Kazoo Sato | TBWA\HAKUHODO | Chief Creative Officer |
Takahiro Hosoda | TBWA\HAKUHODO | Senior Creative Director |
Takaya Masuda | TBWA\HAKUHODO | Art Director |
Tetsuya Umeda | TBWA\HAKUHODO | Planner / Copywriter |
Hideyuki Kobayashi | TBWA\HAKUHODO | PR Planner |
Kazuaki Kuribayashi | TBWA\HAKUHODO | BUZZ MACHINE |
Kazuoki Uedo | TBWA\HAKUHODO | Interactive Producer |
Takuma Fuji | TBWA\HAKUHODO | Account Director |
Mari Nakasu | TBWA\HAKUHODO | Account Executive |
Takuma Sakai | TBWA\HAKUHODO | Account Executive |
Mitsuru Narita | TBWA\HAKUHODO | Account Executive |
Yoshiki Okayasu | TBWA\HAKUHODO | Account Director |
Akihiro Okamoto | TBWA\HAKUHODO | Account Director |
Takeru Kobayashi | BIRDMAN Inc. | Technical Director |
Satoshi Imanishi | BIRDMAN Inc. | Device Engineer |
Takuro Ito | BIRDMAN Inc. | Interactive Director |
Iku Ando | BIRDMAN Inc. | Project Manager |
Hideaki Hamatani | TYO inc | Executive Producer |
Kenichi Shimada | TYO inc | Producer |
Masato Goto | TYO inc | Director |
Junichi Inoue | TYO inc | Direcotr |
Ryo Ishida | Freelance | Cinematographer |
Natsuho Takeuchi | TYO inc | Production Manager |
Takafumi Yamamoto | TYO inc | Production Manager |
Toshihide Murata | Hakuhodo i-studio | Interactive Creative Director |
Saki Kato | Hakuhodo i-studio | Interactive Designer |
Goshi Makki | Hakuhodo i-studio | Interactive Producer |
Jun Mori | Hakuhodo i-studio | Technical Director |
Alexandre Zabava | Kartz Media Works | PR Co-ordinator |
Kaori Koizumi | Kartz Media Works | PR Co-ordinator |
Yuichiro Yoshino | SHIBUTONA.LLC | Designer |
Easy queuing with Autonomous Drive technology ProPILOT. Nissan who aims to spread the use of Autonomous Driving focused on the most familiar congestion in daily life: queuing. They developed special chairs for queuing using an Autonomous Drive technology ‘ProPILOT’ that reduces the stress of traffic congestions. This idea sparked news globally, instantly spreading the benefit of Autonomous Driving.
STEP1: Announced the launch of ProPILOT CHAIR and called out for entries online for stores. STEP2: Installed the chairs in stores (registered online). STEP3: ProPILOT CHAIRS are now used as a brand asset of NISSAN in CES or other exhibitions.
/Media Budget:0 USD /Earned Media Value in Japan: 7,400,000+ USD /Twitter impression: 2,410,000,000+ imp /The ProPILOT equipped model became the best seller in 2016.
We turned a Chair into a leading sales person to promote Nissan’s technology. “ProPILOT CHAIR” which was created using Nissan’s self-driving technology “ProPILOT” is an astonishing product that automatically take you up to the front of the line. The introduction movie showing the product spread widely across SNS. And we had a lot of orders the ProPILOT equipped model. As a result, this model became the best seller in 2016.
In 2016 Nissan launched its ProPILOT technology. ProPILOT can reduce the stress in traffic jams. but no one would want to listen to all this information. So we decided to transform Automotive news into Life news.