Title | INDIA'S FIRST ON DEMAND 'REAL-TIME' COOKING SHOW |
Brand | NUTRALITE |
Product / Service | FMCG |
Category | D04. Real-time Response |
Entrant | TONIC MEDIA DIGITAL Mumbai, INDIA |
Idea Creation | TONIC MEDIA DIGITAL Mumbai, INDIA |
Media Placement | TONIC MEDIA DIGITAL Mumbai, INDIA |
PR | TONIC MEDIA DIGITAL Mumbai, INDIA |
Production | TONIC MEDIA DIGITAL Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Chetan Asher | Tonic Media | CEO |
Samir Asher | Tonic Media | CoFounder and COO |
Unmisha Bhatt Asher | Tonic Media | Global Strategy Director |
Sudish Balan | Tonic Media | Bussiness Director |
Pratik Hatankar | Tonic Media | Sr Manager - New Initiatives and Strategy |
Avni Kanakia | Tonic Media | Manager - New Initiatives |
Snehal Sakpal | Tonic Media | Head - Video Production |
Pravin Singh | Tonic Media | Creative Associate - Films |
Vaishali Sharma | Tonic Media | Creative Strategist |
Roshan Salian | Tonic Media | Sr Group Account Manager |
Hemangi Dharmadhikari | Tonic Media | Client Partner and Strategy |
Samidha Tayshetye | Tonic Media | Creative Supervisor |
Deepak Shinde | Tonic Media | Art Supervisor |
Indresh Pal | Tonic Media | Graphic Designer |
While there are already many cooking shows, we decided to come up with a new kind of a cooking show and introduced India’s First Interactive Facebook Live Cooking Show with Chef Sanjeev Kapoor.
The steps were pretty simple. All the users had to do was send in their food recipe suggestions and Sanjeev Kapoor would bring a twist to these recipes with the help of Nutralite. The comments kept pouring in where viewers asked for a special twist in their favorite dishes and watched the Facebook Live Video with great enthusiasm to see how to relish them with a creative touch.
The results were overwhelming! The campaign received a total of 5.8 million views. We also experienced a growth of 15.55% in total fan base. But the best part? Our engagement rate increased by 188% with a unique reach of more than 15 million users.
For the first time, viewers’ suggestions were taken into consideration in real time on a cooking show through a Facebook Live video. The suggestions were selected by renowned Chef Sanjeev Kapoor, who gave traditional recipes a healthy and tasty twist with the help of Nutralite. Hence, the power of Facebook Live was harnessed to give a conventional cooking show a novel approach in real time.
We all have our favorite dishes. It could be something spicy, sweet or hot and sour. But once in a while, we always like to experiment with our taste and try our favorite dishes with a twist. Hence, to give #KhaneMeinTwist (Food with a twist), we asked viewers to send in their favorite dishes and Chef Sanjeev Kapoor would give these dishes a healthy and tasty twist with the help of Nutralite in real time.