The Campaign

What better opportunity than using World Largest Idea Sharing Platform ‘TedXGateway’ to encourage ideas. With the messaging #BigOnIdeas, we used the hologram technology in a prism that reflected some of the biggest thoughts of the 21st century. #BigOnIdeas encouraged users to share ideas with ABG who would further take one of the ideas ahead and implement it

Creative Execution

Ideas can come from anyone and hence the target audience was vast. We converted the attendees to become our media vehicle and ambassadors to spread the word, Here’s how! They were given a special mobile friendly version as a mini hologram that they could carry back home and share with friends and family thus encouraging the message to be spread.

Describe the success of the promotion with both client and consumer including some quantifiable results

•Over 700 users shared their Big ideas with us. •More than 4000+ conversations, 22 million Impressions, 4 Million reach generated on Social media. • With earned media in of over 2x of their investment, the campaign was highly effective and generated great ROI •Mr. Florian Radke, Augmented Reality Futurist loved the innovation and said “I really liked how you all used tech to create a high tech idea” A small prism reflected some of the biggest thoughts of the 21st century… Now that’s BIG , that’s BIG ON IDEAS

Explain why the method of promotion was most relevant to the product or service

Aditya Birla Group’s hologram was a simple and unique innovation that beautifully reinforced the purpose of the TEDx Gateway event and encouraged people to not just think big but also share their ideas for a better tomorrow. Great ideas need great inspiration and the goal was to create something for the event that wasn’t just extraordinary but was also aligned with the event’s overall theme and purpose.

Insight : People underestimate their own ideas & often hesitate from sharing them The strategy was to help them realize that a small step can lead to a big impact and it all starts with sharing of ideas. Hence, we brought alive some ideas that had brought about a change by these speakers in an innovative format of a hologram which was placed before they enter the auditorium