LIFE PUMP

Short List
TitleLIFE PUMP
BrandSAMSUNG C&T CORPORATION EVERLAND CARIBBEAN BAY
Product / ServiceCARIBBEAN BAY WATER PARK
CategoryC06. Immersive Customer Experience
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Idea Creation CHEIL WORLDWIDE Seoul, SOUTH KOREA
Media Placement CHEIL WORLDWIDE Seoul, SOUTH KOREA
PR CHEIL WORLDWIDE Seoul, SOUTH KOREA

Credits

Name Company Position
Jeongkeun Yoo Cheil Worldwide Executive Vice President
Wain Choi Cheil Worldwide Chief Creative Officer
Hyungkyun Oh Cheil Worldwide Art Director
Sungphil Hwang Cheil Worldwide Art Director
Jia Kim Cheil Worldwide Copywriter
JaeHwan Lee Cheil Worldwide Account Director
Chan Kim Cheil Worldwide Account Executive
Junseok Park Cheil Worldwide Account Executive
HyunJin Shim Cheil Worldwide Account Executive
Hana Lee Cheil Worldwide Account Executive
Donghan Kim Cheil Worldwide Sr. PR Manager
Junghyun Lim Cheil Worldwide Sr. Global PR Manager
Sunho Bae Cheil Worldwide Agency Producer
Yonghan Moon Yonggamhan Production Director
Kyounghyun Kim Junpasang Production Executive Producer
Seunghyun Jo Junpasang Production Production Designer
Dongjo An Junpasang Production Film Producer
Jaejeong Kim Freelancer Cinematographer
Daehyeon Cho Seoul Vision Editor
Yujun Jung Seoul Vision Editor
Naedo Lee Seoul Vision Flame Artist
Sungrae Hong Kiss FM Sound Designer
Inu Hwang Audio Village Sound Studio Producer
Jiwon Choi JW pictures Photographer
Wanmo Koo Bounce Creative Design Director
Jeakyun Kim Bounce Creative Designer
Sungjin Lee Bounce Creative Designer
Changhwa Yeo Ex creative Product Designer
Myoungjun Joo Ex creative Product Designer
Sooyang Park People Agency Model Agency Credits

The Campaign

Most water park visitors need to use a pump to inflate their swim tubes to play in the water. We seized on this opportunity by creating the ‘Life Pump’, a pump for swim tubes that only works when you use it the same way you would perform CPR. This way, we turned the moment of using the pump into a CPR training lesson, where people would directly learn and apply the new skill. By connecting an air pump to the inside of a CPR manikin, we created an easy way that allows anyone inflating their swimming tubes to learn CPR.

Creative Execution

Most water park visitors need to use a pump to inflate their swim tubes to play in the water. We seized on this opportunity by creating the ‘Life Pump’, a pump for swim tubes that only works when you use it the same way you would perform CPR. This way, we turned the moment of using the pump into a CPR training lesson, where people would directly learn and apply the new skill. By connecting an air pump to the inside of a CPR manikin, we created an easy way that allows anyone inflating their swimming tubes to learn CPR.

Describe the success of the promotion with both client and consumer including some quantifiable results

Most water park visitors need to use a pump to inflate their swim tubes to play in the water. We seized on this opportunity by creating the ‘Life Pump’, a pump for swim tubes that only works when you use it the same way you would perform CPR. This way, we turned the moment of using the pump into a CPR training lesson, where people would directly learn and apply the new skill. By connecting an air pump to the inside of a CPR manikin, we created an easy way that allows anyone inflating their swimming tubes to learn CPR.

Explain why the method of promotion was most relevant to the product or service

Most water park visitors need to use a pump to inflate their swim tubes to play in the water. We seized on this opportunity by creating the ‘Life Pump’, a pump for swim tubes that only works when you use it the same way you would perform CPR. This way, we turned the moment of using the pump into a CPR training lesson, where people would directly learn and apply the new skill. By connecting an air pump to the inside of a CPR manikin, we created an easy way that allows anyone inflating their swimming tubes to learn CPR.

Most water park visitors need to use a pump to inflate their swim tubes to play in the water. We seized on this opportunity by creating the ‘Life Pump’, a pump for swim tubes that only works when you use it the same way you would perform CPR. This way, we turned the moment of using the pump into a CPR training lesson, where people would directly learn and apply the new skill. By connecting an air pump to the inside of a CPR manikin, we created an easy way that allows anyone inflating their swimming tubes to learn CPR.

Links

Website URL