Title | WASHING BILLBOARD |
Brand | SAMSUNG |
Product / Service | WASHING MACHINE |
Category | E05. Interactive Outdoor Experiences |
Entrant | CHEIL WORLDWIDE Beijing, CHINA |
Idea Creation | CHEIL WORLDWIDE Beijing, CHINA |
Media Placement | MEDIALYTICS INC. Beijing, CHINA |
Production | BEIJING WOOFLY PRODUCTION CO.,LTD., CHINA |
Name | Company | Position |
---|---|---|
Jacky Lung | Cheil China | Executive Creative Director |
Dechun Qiu | Cheil China | Senior Creative Director |
Junli Hu | Cheil China | Senior Art Director |
Delong He | Cheil China | Associate Creative Director |
Yanting Lin | Cheil China | Senior Copywriter |
Hongting Wang | Cheil China | Art Director |
Chen Sun | Cheil China | Producer |
Wayne Geng | Cheil China | Account Manager |
During the Chinese New Year travel rush, we chose a popular transfer station in Beijing, and then transformed the original billboard advertisement of a Samsung washer placed in the station into device with a functional Samsung washer in it that can actively engaged travelers who wait long time in the station. We installed 6 Washing Billboard in the train station. This device preset with 15-minute quick wash and 21-minute drying. Users can take a detergent pill from a tack installed inside the billboard. With a digital timer on the billboard, the device can notice user the remaining washing time. It engaged travelers who wait long time in the station for a connecting train. This seasonal campaign of Samsung gave travelers a chance to feel and look fresh during a long journey.