WASHING BILLBOARD

TitleWASHING BILLBOARD
BrandSAMSUNG
Product / ServiceWASHING MACHINE
CategoryE05. Interactive Outdoor Experiences
EntrantCHEIL WORLDWIDE Beijing, CHINA
Idea Creation CHEIL WORLDWIDE Beijing, CHINA
Media Placement MEDIALYTICS INC. Beijing, CHINA
Production BEIJING WOOFLY PRODUCTION CO.,LTD., CHINA

Credits

Name Company Position
Jacky Lung Cheil China Executive Creative Director
Dechun Qiu Cheil China Senior Creative Director
Junli Hu Cheil China Senior Art Director
Delong He Cheil China Associate Creative Director
Yanting Lin Cheil China Senior Copywriter
Hongting Wang Cheil China Art Director
Chen Sun Cheil China Producer
Wayne Geng Cheil China Account Manager

Brief Explanation

During the Chinese New Year travel rush, we chose a popular transfer station in Beijing, and then transformed the original billboard advertisement of a Samsung washer placed in the station into device with a functional Samsung washer in it that can actively engaged travelers who wait long time in the station. We installed 6 Washing Billboard in the train station. This device preset with 15-minute quick wash and 21-minute drying. Users can take a detergent pill from a tack installed inside the billboard. With a digital timer on the billboard, the device can notice user the remaining washing time. It engaged travelers who wait long time in the station for a connecting train. This seasonal campaign of Samsung gave travelers a chance to feel and look fresh during a long journey.