| Title | WASHING BILLBOARD |
| Brand | SAMSUNG |
| Product / Service | WASHING MACHINE |
| Category | E05. Interactive Outdoor Experiences |
| Entrant | CHEIL WORLDWIDE Beijing, CHINA |
| Idea Creation | CHEIL WORLDWIDE Beijing, CHINA |
| Media Placement | MEDIALYTICS INC. Beijing, CHINA |
| Production | BEIJING WOOFLY PRODUCTION CO.,LTD., CHINA |
| Name | Company | Position |
|---|---|---|
| Jacky Lung | Cheil China | Executive Creative Director |
| Dechun Qiu | Cheil China | Senior Creative Director |
| Junli Hu | Cheil China | Senior Art Director |
| Delong He | Cheil China | Associate Creative Director |
| Yanting Lin | Cheil China | Senior Copywriter |
| Hongting Wang | Cheil China | Art Director |
| Chen Sun | Cheil China | Producer |
| Wayne Geng | Cheil China | Account Manager |
During the Chinese New Year travel rush, we chose a popular transfer station in Beijing, and then transformed the original billboard advertisement of a Samsung washer placed in the station into device with a functional Samsung washer in it that can actively engaged travelers who wait long time in the station. We installed 6 Washing Billboard in the train station. This device preset with 15-minute quick wash and 21-minute drying. Users can take a detergent pill from a tack installed inside the billboard. With a digital timer on the billboard, the device can notice user the remaining washing time. It engaged travelers who wait long time in the station for a connecting train. This seasonal campaign of Samsung gave travelers a chance to feel and look fresh during a long journey.