| Title | PUNISH FOR PANIC |
| Brand | JAPAN PARK & RESORT |
| Product / Service | AMUSEMENT PARK "SPACE WORLD" |
| Category | C04. Ambient Experiential & Immersive Digital |
| Entrant | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation | HAKUHODO INC. Tokyo, JAPAN |
| Idea Creation 2 | INVISIBLE DESIGNS LAB Tokyo, JAPAN |
| Idea Creation 3 | ANNO LAB Fukuoka, JAPAN |
| Media Placement | HAKUHODO INC. Tokyo, JAPAN |
| PR | HAKUHODO INC. Tokyo, JAPAN |
| Production | HAKUHODO PRODUCT'S Tokyo, JAPAN |
| Production 2 | INVISIBLE DESIGNS LAB Tokyo, JAPAN |
| Production 3 | ANNO LAB Fukuoka, JAPAN |
| Name | Company | Position |
|---|---|---|
| tomohiko kawanishi | hakuhodo | creative director |
| Masayuki Noda | invisible designs lab | Planner / Producer |
| Yudai Kagawa | invisible designs lab | Producer |
| Sadam Fujioka | anno lab | Technical Director/ Programmer |
| Nariaki Iwatani | anno lab | Technical support |
| Megumi Yoshida | anno lab | Technical support |
| daizo imabayashi | hakuhodo | Art director |
A small amusement park in Japan “Space World.” Though one million visitors came this park every year, visitors get reducing and there were few people enjoy a haunted house in the park. Purpose: Innovating the haunted house, getting popular and more visitors come the park. Describe the creative idea: “Must not get panic haunted house” We recreate an innovative haunted house. When visitor’s heart rate goes up by fear in the house, a heart rate monitor measure their heart rate and it gives them an electric shock. Thereby it becomes an attractive content to experience double fears both the haunted house and the electric shock.