| Title | THE GOOD CAR MARKET |
| Brand | CHO TOT CO., LTD. |
| Product / Service | CHO TOT XE |
| Category | E03. Special Build |
| Entrant | THE PURPOSE GROUP Ho Chi Minh City, VIETNAM |
| Idea Creation | THE PURPOSE GROUP Ho Chi Minh City, VIETNAM |
| Media Placement | THE PURPOSE GROUP Ho Chi Minh City, VIETNAM |
| PR | THE PURPOSE GROUP Ho Chi Minh City, VIETNAM |
| Name | Company | Position |
|---|---|---|
| KIT ONG | THE PURPOSE GROUP | CHIEF CREATIVE OFFICER |
| DAO TRONG HAI | THE PURPOSE GROUP | COPYWRITER |
| HUYNH THANH THUY | THE PURPOSE GROUP | ART DIRECTOR |
| TRAN HIEP | THE PURPOSE GROUP | ART DIRECTOR |
| NGUYEN DUY ANH | THE PURPOSE GROUP | SENIOR DESIGNER |
| BUI NHAT ANH | THE PURPOSE GROUP | DESIGNER |
| LUONG VO THANH LUAN | THE PURPOSE GROUP | DESIGNER |
| NGUYEN TRI THONG | THE PURPOSE GROUP | HEAD OF INTERACTIVE |
| CHU THI THU HANG | THE PURPOSE GROUP | SENIOR CONTENT MANAGER |
| VU THI TUOI | THE PURPOSE GROUP | CONTENT MANAGER |
| NGUYEN MINH DUC | THE PURPOSE GROUP | CONTENT WRITER |
| TRAN NGOC TUYET | THE PURPOSE GROUP | CONTENT WRITER |
The Good Car Market happened over three days at a mall in Hanoi. We playfully categorized cars into supermarket items according to their type and use. There were 11 categories of over 2,000 items displayed. At The Good Car Market, we showed the diversity of cars available on Cho Tot Xe as well as the demonstration on the ease of shopping for cars through the use of mobile via QR codes on each and every item on the supermarket shelves. We led them to check out the 22,000 cars of different types and makes with varying prices on xe.chotot.com.