| Title | BREKK-E-TAG |
| Brand | HUNGRY JACK'S |
| Product / Service | HUNGRY JACK’S BREKK-E-TAG |
| Category | C03. Ambient Use of Digital Technology |
| Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO SYDNEY, AUSTRALIA |
| PR | WRIGHTS PR Melbourne, AUSTRALIA |
| Production | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Additional Company | TRAFFIK Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Paul Nagy | Clemenger BBDO Sydney | Executive Creative Director |
| Paul Dunne | Clemenger BBDO Sydney | Creative Director |
| Ben Coulson | Clemenger BBDO Sydney | Chief Creative Officer |
| Nick Alcock | Clemenger BBDO Sydney | Creative |
| Jonathan Van Loon | Clemenger BBDO Sydney | Creative |
| Daniel Mortensen | Clemenger BBDO Sydney | Head of Craft |
| Emma Boreland | Clemenger BBDO Sydney | Producer |
| Katrina Maw | Clemenger BBDO Sydney | Producer |
| Brendan Forster | Clemenger BBDO Sydney | Head of Creative Technology |
| Jay Young | Clemenger BBDO Sydney | Senior Digital Designer |
| Jared Crowe | Clemenger BBDO Sydney | Senior Backend Developer |
| Claire Bisset | Clemenger BBDO Sydney | Producer |
| Robin Sung | Clemenger BBDO Sydney | Director |
| Denise McKeon | Clemenger BBDO Sydney | Head of TV |
| Cath Bosson | Clemenger BBDO Sydney | Group Account Director |
| Smaran Jworchan | Clemenger BBDO Sydney | Senior Account Director |
Knowing how hard it can be to talk when you’re tired, Hungry Jack’s created the Brekk-E-Tag, a break-thru device that uses RFID technology to order breakfast automatically as you approach the drive-thru. Simply preset the tag with your favourite breakfast online, then each time you visit, the Brekk-E-Tag sends your order to the store via a beacon near the speaker-box. Breakfast is sorted with a beep. No more tedious talking when you’re tired.