Title | BREKK-E-TAG |
Brand | HUNGRY JACK'S |
Product / Service | HUNGRY JACK’S BREKK-E-TAG |
Category | C03. Ambient Use of Digital Technology |
Entrant | CLEMENGER BBDO SYDNEY, AUSTRALIA |
Idea Creation | CLEMENGER BBDO SYDNEY, AUSTRALIA |
PR | WRIGHTS PR Melbourne, AUSTRALIA |
Production | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
Additional Company | TRAFFIK Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Paul Nagy | Clemenger BBDO Sydney | Executive Creative Director |
Paul Dunne | Clemenger BBDO Sydney | Creative Director |
Ben Coulson | Clemenger BBDO Sydney | Chief Creative Officer |
Nick Alcock | Clemenger BBDO Sydney | Creative |
Jonathan Van Loon | Clemenger BBDO Sydney | Creative |
Daniel Mortensen | Clemenger BBDO Sydney | Head of Craft |
Emma Boreland | Clemenger BBDO Sydney | Producer |
Katrina Maw | Clemenger BBDO Sydney | Producer |
Brendan Forster | Clemenger BBDO Sydney | Head of Creative Technology |
Jay Young | Clemenger BBDO Sydney | Senior Digital Designer |
Jared Crowe | Clemenger BBDO Sydney | Senior Backend Developer |
Claire Bisset | Clemenger BBDO Sydney | Producer |
Robin Sung | Clemenger BBDO Sydney | Director |
Denise McKeon | Clemenger BBDO Sydney | Head of TV |
Cath Bosson | Clemenger BBDO Sydney | Group Account Director |
Smaran Jworchan | Clemenger BBDO Sydney | Senior Account Director |
Knowing how hard it can be to talk when you’re tired, Hungry Jack’s created the Brekk-E-Tag, a break-thru device that uses RFID technology to order breakfast automatically as you approach the drive-thru. Simply preset the tag with your favourite breakfast online, then each time you visit, the Brekk-E-Tag sends your order to the store via a beacon near the speaker-box. Breakfast is sorted with a beep. No more tedious talking when you’re tired.