BREKK-E-TAG

TitleBREKK-E-TAG
BrandHUNGRY JACK'S
Product / ServiceHUNGRY JACK’S BREKK-E-TAG
CategoryC03. Ambient Use of Digital Technology
EntrantCLEMENGER BBDO SYDNEY, AUSTRALIA
Idea Creation CLEMENGER BBDO SYDNEY, AUSTRALIA
PR WRIGHTS PR Melbourne, AUSTRALIA
Production CLEMENGER BBDO MELBOURNE, AUSTRALIA
Additional Company TRAFFIK Sydney, AUSTRALIA

Credits

Name Company Position
Paul Nagy Clemenger BBDO Sydney Executive Creative Director
Paul Dunne Clemenger BBDO Sydney Creative Director
Ben Coulson Clemenger BBDO Sydney Chief Creative Officer
Nick Alcock Clemenger BBDO Sydney Creative
Jonathan Van Loon Clemenger BBDO Sydney Creative
Daniel Mortensen Clemenger BBDO Sydney Head of Craft
Emma Boreland Clemenger BBDO Sydney Producer
Katrina Maw Clemenger BBDO Sydney Producer
Brendan Forster Clemenger BBDO Sydney Head of Creative Technology
Jay Young Clemenger BBDO Sydney Senior Digital Designer
Jared Crowe Clemenger BBDO Sydney Senior Backend Developer
Claire Bisset Clemenger BBDO Sydney Producer
Robin Sung Clemenger BBDO Sydney Director
Denise McKeon Clemenger BBDO Sydney Head of TV
Cath Bosson Clemenger BBDO Sydney Group Account Director
Smaran Jworchan Clemenger BBDO Sydney Senior Account Director

Brief Explanation

Knowing how hard it can be to talk when you’re tired, Hungry Jack’s created the Brekk-E-Tag, a break-thru device that uses RFID technology to order breakfast automatically as you approach the drive-thru. Simply preset the tag with your favourite breakfast online, then each time you visit, the Brekk-E-Tag sends your order to the store via a beacon near the speaker-box. Breakfast is sorted with a beep. No more tedious talking when you’re tired.