WHEN BURNING INCENSE POLLUTES THE AIR, HEARTFELT PRAYERS ARE A WASTE OF BREATH.

TitleWHEN BURNING INCENSE POLLUTES THE AIR, HEARTFELT PRAYERS ARE A WASTE OF BREATH.
BrandZHU GAO XI EARTH GOD TEMPLE
Product / ServiceBURN LESS INCENSE AND CREATE LESS POLLUTION EVENT (NON-PROFIT)
CategoryA18. Charities & Non-profit
EntrantHOGARTH & OGILVY Taipei, CHINESE TAIPEI
Idea Creation HOGARTH & OGILVY Taipei, CHINESE TAIPEI

Credits

Name Company Position
Chyi Lin Hogarth & Ogilvy Executive Creative Director
Gene Wu Hogarth & Ogilvy Creative Director
Elven Liu Hogarth & Ogilvy Associate Creative Director
York Wang Hogarth & Ogilvy Associate Art Director
Cynthia Lee Hogarth & Ogilvy Copywriter

English Translation of Main Headlines

When burning incense pollutes the air, Heartfelt prayers are a waste of breath. Please burn less incense, and create less pollution Instead of smoke and ash, offer a pure heart. A long life of blessings, for you and all. Zhu Gao Xi Earth God Temple