Brief Explanation

The Transport Accident Commission, part of the Victorian Government, utilised our proprietary tool to deliver a dynamic digital Out-of-Home campaign. Targeting high incidence area’s on key arterial roads in metro Victoria, we executed a number of high profile digital large format locations to maximise exposure of an important drug testing message. Along side the Police patrolling and testing, these locations worked in tandem with a time based creative that changed across the day and night along with a dynamic real-time clock mechanism. The dynamic creative provided the sense of immediacy & relevance that drug testing could happen to drivers by the Police, at any time and in any place, raising awareness of an important issue with immediacy and urgency.