| Title | SAMONSITE CURV - VR TRAVEL |
| Brand | SAMSONSITE |
| Product / Service | SAMSONITE CURV SUITCASE |
| Category | C04. Ambient Experiential & Immersive Digital |
| Entrant | POSTERSCOPE AUSTRALIA Sydney, AUSTRALIA |
| Idea Creation | DENTSU MITCHELL Melbourne, AUSTRALIA |
| Idea Creation 2 | OOH!MEDIA Sydney, AUSTRALIA |
| Idea Creation 3 | CHEIL WORLDWIDE Beijing, CHINA |
| Media Placement | POSTERSCOPE AUSTRALIA Sydney, AUSTRALIA |
| Media Placement 2 | OOH!MEDIA Sydney, AUSTRALIA |
| Media Placement 3 | CHEIL WORLDWIDE Beijing, CHINA |
| Name | Company | Position |
|---|---|---|
| Vincent Siu | Samsonite | Account Servicing |
| Ivan Au | Samsonite | Creative |
Targeting Sydney’s Qantas Club lounge an area of high dwell time, we placed a virtual reality game to target travelers while they wait for their flights. The game, set on the streets of Paris, featured a treasure hunt to find 5 suitcases as quickly as possible. The game visited famous landmarks such as the Eiffel Tower, Louvre and Arc de Triomphe meaning that travelers could visit all the iconic locations while sitting in the airport lounge. Screens then displayed a leader board with a winner announced each week for the prize if a Samsonite Curv luggage pack. The VR game represented Samsonite's focus on innovation and cutting edge technology.