| Title | AUSTRALIA POST |
| Brand | AUSTRALIA POST |
| Product / Service | AUSTRALIA POST |
| Category | C01. Static Billboards / Posters |
| Entrant | POSTERSCOPE AUSTRALIA Sydney, AUSTRALIA |
| Idea Creation | POSTERSCOPE AUSTRALIA Sydney, AUSTRALIA |
| Idea Creation 2 | DENTSU MITCHELL Sydney, AUSTRALIA |
| Idea Creation 3 | Y&R MELBOURNE, AUSTRALIA |
| Media Placement | POSTERSCOPE AUSTRALIA Sydney, AUSTRALIA |
| Additional Company | ADSHEL St Leonards, AUSTRALIA |
| Additional Company 2 | OOH!MEDIA Sydney, AUSTRALIA |
| Additional Company 3 | EXECUTIVE CHANNEL Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Jo Matthews | Y&R | Senior Project Director |
To support the Australia Post Parcel Lockers network we utilised geo-targeted OOH mapping technology to dynamically serve creative at scale and in real time Across 550 OOH locations, the campaign allowed consumers to locate the closest parcel lockers and retrieve maps and directions for each location. The coordinates of each locker were mapped against the nearest digital Out-of-home screen, correlating the two data sets we were able to display bespoke maps to each location. Dynamic creative templates targeted creative at each location efficiently delivering 550 individually designed pieces delivering dynamic, targeted and mapped creative at scale an Australian media first.